Playgro Story

Founded in 1992 in Melbourne, Australia – we remain a proud Australian owned family business. Want to know more about the Playgro journey?

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Age For Stage

They just grow so fast, don’t they? Our Age of stage guide helps parents select the most age appropriate products for their little one and gives a starting age from which baby will be able to enjoy and interact with each product in different ways.

Read about our Age for Stage System


Don’t worry – we’ve thought of everything! Bath time? Play Time? Bed Time? Time for Teething? Time for a car trip? At Playgro we create toys that engage and entertain. We focus on each key developmental stage and include features to assist baby develop through play. From stimulating toys to entertain baby while in car, play gyms to get baby moving, and bath toys to make bath time fun, to calming mobiles and soothing teether toys – we’ve got it covered.

 Choose products

Brand Reps

Recognise these cuties? As divine as they are – they are not professional models – just 100% Playgro fans. Our brand reps are nominated by Playgro mums and dads, grandmas, aunties and best friends. Join us on our social channels to hear about any upcoming brand rep opportunities.


Playgro news and general interest articles that are definitely worth a read. If you are interested in submitting an article as a guest blogger – please submit articles to

Bath Toys

Get the best out of your bath toys! We love bath time at Playgro!  It is such a wonderful multi-sensory experience for baby.  It also provides a lovely bonding experience for parent and baby.  Bath toys provide lots of opportunities for bath time fun and to stimulate baby's senses.   Playgro creates some of the BEST

Q&A with Playgro Mums & Dads

The Playgro family has always been inspired by watching our own children play and grow.  It’s amazing how quickly our little angels grow into toddlers, then pre-schoolers….and all of a sudden teenagers and young adults.  Some of our Playgro mums and dads look back on those precious first few months with their first born and

Best Toys for your next Baby Shower

Ok – you’ve been invited to a baby shower and have no idea what to buy, or you’re putting together your list on a baby registry – where do you start?   We are here to help.   There are a million and one potential purchases you can make for an upcoming arrival. Do you go for